Pictured above: Jeff Finley, Partner and Designer at Go Media talks about what drove him to create WMCFest.

Weapons of Mass Creation Fest finished on a strong note last night in Cleveland, Ohio. For it's third year, WMC Fest brought in loads more talent, both local and nationally known. From Ohio local, Rachel Novak to Canadian Designer James White to Johnny Cupcakes, all design bases were covered. Final speaker Kate Bingaman Burt received a standing ovation from the packed crowd at Reinberger Auditorium.

A full list of speakers can be found on their website.

Recently, Boulder’s Coupe Studios challenged Egotist readers to pose sound questions via Twitter in preparation for their new “Ideas. Amplified.” campaign from gyro’s Denver office. The crowd-sourcing initiative launches today (you'll see it over there on the right) and features original animated soundscapes by Coupe, animated visuals by gyro AD and resident doodle maestro, Rob Lewis, and questions submitted by Egotist readers. Writer Ricky Lambert and ECD Cameron Day pitched in on the concept, along with Coupe’s multi-faceted sound designers and composers. Credit for the twittered questions appear in each banner. Tweet your question today for consideration in future banners — the weirder, the better.

Troy, Michigan couldn't afford to keep its library open, so it scheduled a vote for a tax increase. A strong anti-tax group waged a dominating campaign against it. Posing as a political group in support of their client — Troy Library — Leo Burnett Detroit posted signs around town that said, "Vote to close Troy library Aug 2, book burning party Aug 5." LB invited everyone to a Facebook page, adding Twitter, Foursquare, want ads, flyers and more to drive engagement. The campaign became international news as outcry over the idea of burning the library's books drowned out the opposition and galvanized support for the library — which won by a landslide. Do people still read?