Once a year on August 1st (today), the people of Warsaw pay homage to the fallen heroes who fought for freedom in 1944 during the Warsaw Uprising. The biggest rebellion against German Nazi occupation during WWII cost over 200,000 lives and destruction of the capital.
It's a bit pun-tastic, but we like that it teases the typical ads being done by youth clothing brands. It definitely stuck out during the Olympics. Might be a light at the end of this tunnel yet. Agency: mcgarrybowen.