About Us

About The Detroit Egotist
The Detroit Egotist is an anonymously-run website featuring the best creative, the best talent and the best resources in Detroit – keeping it all in the greater context of what’s happening internationally. Our intent is to foster growth in this city, both professionally and conceptually.

Manifesto
When one hears the name Detroit, they think of The Motor City and assume that all we know is cars. However, anyone who works in advertising in 'The D’ knows that we’re more than a one-trick pony. We have the talent and know-how to craft ideas for any product or service that’s thrown at us. Now, admittedly, the work we have doesn’t truly reflect that notion yet, but if we rally together, we can put Detroit back in the spotlight. It’s just a matter of working toward putting 'The D’ in advertising and taking the suck out of it.

A Message To Businesses
As decision makers on the client side and inside the agencies themselves, the choice to hire locally and demand good work is ours to make. By doing so, you’ll not only help elevate the city as a whole, you’ll help Detroit become a draw for new talent – continuing the cycle.

Just as we’re challenging Detroit’s creative community to step it up, we’re also extending a challenge to business owners. Before you take your next big campaign out of town, give a shop in this city a chance – if only to pitch. The expectation for great work has been set. Let them surprise you.

We’re all about hiring the world’s best talent. But we’re all about hiring Detroit’s best talent first. It’s the challenge of agencies to uncover the photographers, illustrators, directors, writers, designers and visionaries in our town that will help make your work better every time they touch it. And then use them to raise the bar for the entire community.