Goodby Launches Sitcom-Style Campaign for Chevy with Director of "The Office"
"Under the Blue Arch" is a new campaign from GSP that will be used by Chevrolet dealer advertising groups across the U.S. The creative was inspired by the brand's desire to "break ranks" with mundane automotive retail sector advertising.
Goodby, Silverstein & Partners teamed up with Randall Einhorn, director of "The Office," "Modern Family," "Parks and Rec" and "Wilfred" to produce the work that takes on the flavor of one of America's most popular genres: sitcom.
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